Custom Vehicle Wraps and Graphics

Feb22

Smart design and high quality materials + your vehicle = taking your business to the next level.

Why Custom Vehicle Wraps and graphics?

Announce your business in style anywhere you go! Vehicle wraps and graphics can increase traffic to your website, spread awareness about your company, and strengthen your brand’s identity with almost no effort. Turn your vehicle into a billboard while conducting day-to-day business. From full wraps for cars, trucks and vans, to vinyl lettering and custom die cut graphics, we can supply you with the perfect solution to make a powerful visual impression while on the road or parked!

VanPhoto

Who would benefit from a custom vehicle wrap or graphics?

Anyone with a business or a cause to promote. Vehicle graphics are great for both for-profit and non-profit businesses. Using custom graphics, images and text, we can increase your brand visibility and publicize your business to a broad audience. Consider taking advantage of this sleek and stylish way to announce you company and you might be pleasantly surprised with the bump in business that follows.

IMG_0677

Are the graphics and wraps safe for my car?

Yes, we work with manufacturers who only use the highest quality materials that can be removed without worry of damage to a car’s exterior. In many cases, a vehicle wrap will even preserve the life of the paint underneath it. Our wraps and graphics can last for years if taken care of properly.

Check out examples of graphics we have done in the past and see our design portfolio here!

If you are interested in learning more about what type of vehicle graphics would be best for your company or cause, contact us and we can give you a free consultation and cost estimate.

Reach Thousands with a Billboard Design

Oct29

Reach Thousands with a Billboard Design

Billboard designs are the most common way to advertise outdoors and can be an excellent way to promote a business or service. By following several simple guidelines that set the stage for a successful billboard design, you can easily and effectively grab attention of your target customer.

Get Attention from Thousands with a Billboard

 

Less is more.

We would advise staying under 7 words for the main message. Make sure your focus is on a single, clear, creative idea. Most people who pass the billboard design will be driving at 55 MPH or faster so it needs to only contain content that can be digested in seconds. Other than your short, concise main message, you could also include a logo and brief contact information such as a large phone number or easy-to-remember web address.

Readability is key.

Be sure the font you choose is legible and set at a large enough point size. The larger the font the farther away it can be read from, adding to the amount of time people have to look at your billboard design message. Don’t use a super thin font or anything ornate or fancy. Bold, high-contrast colors should be used for the text and the background. Keep text spaced out using the appropriate leading, kerning and tracking to ensure words don’t look blurred together.

Keep graphics simple.

You don’t want to overwhelm the viewer with too much going on in the image. Bright colors and high-res photography will help create a strong, easy-to-understand visual message. Do not include any graphics that are hard to understand or difficult to make out from a distance.

Target a specific audience.

You can’t reach everyone, but you CAN reach thousands with a billboard design if you establish a direct, meaningful message which is easy to recall. Have your images compliment your message. It’s true what they say, a picture is worth a thousand words, and why not use that to your advantage with a billboard?

To recap, simplicity is vital.

Keep your message clear, your colors bright, and your photography high-res so you can take advantage of a larger than life billboard design and get your message to thousands of viewers daily.

For more on the history of billboards, visit https://en.wikipedia.org/wiki/Billboard

Would you like a quote on a billboard or other design project? Click here to get your free quote.

Check out our online design portfolio here.

Creating an Impactful and Appealing Business Card

Sep03

Whether you need business cards for a new start-up or just want a refreshed look for your current business, there are several things to keep in mind…

Consider your audience. Depending on the type of business you have, your customers might respond to a conservative design over an edgy one and vice versa. We have all seen the flashy, over-the-top business card designs that look great in theory, but going with a design like this might not be the best way to portray your brand. Business cards should match other branding and marketing materials used by your company. The cards should provide you with an opportunity to reinforce brand recognition and reach potential customers with a design that is eye-acting and memorable.

QR_Code
QR codes allow quick access to your website from a smart phone

Be thoughtful about the content you want to include. Too many words can cause the card to look busy which probably means it will get thrown away. A web address with WAY TOO MANY characters to type in is a waste. You may be better served to include a QR code to allow quick access to your website from a smart phone.

Business cards are meant to be used as a tool to point customers to your web site, or provide them with your contact information. Keep it simple, you want your card to be remembered for being informative rather than overwhelming. Include your company name and logo, possibly a tagline or short sentence stating the services you provide, then your name and any necessary contact info. Two-sided business cards provide more space and usually have a higher end look. Go with a two-sided design if your budget allows for it.

Think about how many different cards will you need? Is your business best suited with one general card which contains contact info for the entire company rather than printing one different card for each employee? Or do you need separate cards for each person? When printing different cards for each employee, keep in mind that you will save on printing costs if one side of each card is the same the other side is customized with employee name and contact info. If on a tight budget, sometimes a company wide business card can do the trick and will be most affordable.

Selecting nice card stock and incorporating a special printing process is an excellent way to make your card stand out. Consider a foil stamp or embossing part of your card. Also, depending on your budget and audience, a die cut or going with an uncommon shape can make your card something memorable and it will be less likely to be thrown away.

DC-BusinessCards

Selecting nice card stock and incorporating a special printing process is an excellent way to make your card stand out

At Digital Canvas, we have taken into account all of the design considerations and created our own business card to best represent our brand and capabilities. From the photo above, notice the following attributes:

• Design-Focused to showcase our capabilities
• Spot UV Letters listing our capabilities
• Double-sided
• 2-layered thick card stock
• Rounded Corners
• Foil Stamp
• Circle die-cut to accentuate logo
• Separate cards for different employees

View our portfolio for more examples of business cards along with other design examples for both print and web.


 

Here at Digital Canvas, we specialize in knowing what attributes you should include on your card based on your business practice. Give us a call 330-877-3075 today or email us info@digitalcanvasllc.com and we’ll help design the best business card for your brand.

 

Development of Trade Show Graphics

Feb22

Development of Trade Show Graphics

5 things you need to consider when creating a successful a trade show booth design…

1. AVAILABLE VIEWING AREA. Will there be a table or podium blocking any portion of the banner? Should the content go the entire way to the floor? Being mindful of what might be in front of your display is important so that all your content can be seen by potential customers and clients.

2. FOCUS ON PRODUCTS, NOT THE BACKGROUND. Consider if you need to display actual products over the background design. If this is the case, a simple background would work better than a busy one. There should be a balance of product, text and graphics and hierarchy can be used to convey your brand and overall messaging.

3. HAVE AN INVITING AND CLEAR MESSAGE. If someone is standing 20 feet away from your booth, will your message still be readable and invite them to come closer? Sizing and distance should be considered when it comes to text and image.

4. CREATE A LASTING IMPRESSION. How can you make sure that someone will REMEMBER being at your booth? Effective visuals are very important but take-away items such as brochures or products with your name on them can create a lasting impression and keep your brand in the minds of customers long after the trade show ends. When our designers at Digital Canvas create trade show booth displays, we often allow for areas to hold brochures and hand-outs for visitors to easily access and take with them.

5. PLAN IT OUT – VISUALLY. In the graphic design world, we work in 2D mode most of our day. Because of this fact, it is VERY helpful, even MANDATORY in most cases, that we create a 3D looking visual of where these final pieces will exist in real space. Sometimes a design can look wonderful when you are looking at one piece of the puzzle alone. But when you show all the trade show booth design pieces together in a mock-up presentation, both designer and client can more easily visualize whether or not the design will work to successfully get the message across to the viewer.


Below are a few examples showing various stages of our design process, used to build successful trade show booth designs…

Initial Sketches

1a-identicard_booth_layout_ISCW2014-1

 

Trade-Show-Booth

 

1b-identicard_asis2013_graphics-sketch


Mock-Up (flat)

0214-014AC-IDenticard_Exacq_Table_Wrap_Template

Mock-Up (3D examples)

IDenticard-Booth-BACK-2012

 

0313-050BP--Kiosks-for-ISC-West-TEMPbadge-Folder-Mock-UP


Final Booth Designs

 

asis_enviro_2

 

healthcare-booth

 

Accelerated_Media_Pull_Up_Banners

 

bpid_enviro_1

View our graphic design portfolio, including more trade show graphics here!

Environmental Graphic Design

Oct10

Going Beyond Print and Web

Environmental graphic design (EGD) embraces many different design disciplines, all concerned with the idea of creating experiences that connect people to a space or idea. Using EGD, your company can reach perspective and current customers by expanding the nature of visual communication into their environment.

Examples include:

• Wayfinding systems
• Signage
• Trade show displays
• Exhibit design
• Identity graphics
• Mapping
• Themed or branded environments
• Billboards
• Vehicle wraps
• And more!


Courtside Signage at Marquette University

Environmental Graphic Design - Brady Courtside LED

Environmental Graphic Design - Brady Courtside LED 2


Vehicle Wrap for Accelerated Media Technologies

Environmental Graphic Design - Vehicle Wrap

Environmental Graphic Design - Vehicle Graphics Mock-up


Grocery Store Signage for Hugs for Brady

Environmental Graphic Design - HugsForBrady_Adverstiments_2

Environmental Graphic Design - HugsForBrady_Adverstiments_1


Is it time for your business to step out of the box of traditional print and web advertising? Consider expanding further into the physical environment of your customers. Don’t miss this opportunity to reinforce your brand and promote the services you offer!

View our portfolio for more examples

 

Visit https://www.segd.org for more info.

Good Photography Sells Your Product

Aug24

Let your product do the talking.

Good Photography sells your product- it is the key to high sales. Showcasing your items to highlight their best attributes, such as color, texture, size and proportion, is crucial in promoting goods. In today’s marketplace, online sales are vital and the best way to find success is by allowing your customer to get a good, detailed look at what you are selling.

Here are some examples of product photography done right… 

DOME-CAMERA-LEFT

 

SDE-5001N-InTheBox

 

NeonLanyards-Twisted

 

Frosted_1CardHolder-GroupShot


Another great way to showcase your products is by using “in-use” photos. An “in-use” shot is a composite image that is created in photoshop and shows your product in action. This type of product photography takes advantage of stock photography, using models and other pre-photographed elements. Then the image of your product is added in, showing how your product can be used. This is often times much more affordable than hiring a model and setting up a scene to photograph and it provides greater flexibility for ways in which your product can be shown.

See examples of in-use photography below…

ProxCardwithReader

 

Vinyl-Credential-Wallet-In-Use

 

TEMPbadgeVMS-InUse


Product photography is needed by product manufacturers, web designers, marketing professionals, advertisers, e-commerce entrepreneurs, and large and small businesses.


At Digital Canvas we are here to help show your product at its best. We provide many photography services including, Desktop Product Photography, Photographic Compositing, Photo Manipulation, Color Correction, Photo Editing and Photo Silhouetting. You just send your products to us, then we photograph them and upon completion arrange for return shipping. We will provide you with proofs, any image file type needed, and transfer them to you via a simple download method.

Have a product that won’t behave? Not to worry, we know many tricks-of-the-trade and will showcase your products looking their absolute best! We use the latest technology and software to provide exceptional product photography at an affordable cost.

CLICK HERE to view more product photography from our portfolio.

Why hiring a small design firm could be the best decision…

May20

Why hiring a small design firm could be the best decision you will ever make. 

When it comes to working with a design firm, often times smaller is better. Here are a few reasons why a small, family-like team is the best option for your print and web design needs.


Experiential Depth – Small firms are able to deliver a vast amount of expert level experience to any size client.

Personal View – Small firms grow by changing with the needs of clients. Often, this evolution comes by creating products and adding services that address highly personalized requests.

Leading Purpose – Small means personal. Markets are hungry for businesses that allow them to connect to something beyond the products and services. A small design firm can deliver a story that has meaning and can lead with purpose and intentionally.

Quick to Change – Small firms can bring a product, whether it be a small brochure or an entire website, to market quickly because only a few people are involved in the creation. A larger company must involve many people and processes, slowing the progress. Small firms also have the ability to easily adapt their offerings based on customer feedback.

The Feeling of Family – Employees at a small design firm embrace the feeling of being a part of a family and this creates a tremendous amount of energy during the brain-storming and design phase of each project.

Close to the Client – Being close to the client is important. A small firm can meet with a client more frequently and develop more of a personal relationship than a large company. A large company has many layers and departments and often has procedures that prevent close contact with a client.

Lean Structure – A small firm is, by nature, is very lean. With fewer employees than in a larger organization, it’s easy to keep business operating efficiently. Lean structure means that every employee can be much closer to each client, allowing for both an understanding of how your company works and increased customer satisfaction.

Content adapted from the links below:
http://www.ducttapemarketing.com/blog/2012/11/28/advantages-of-small-business/
http://smallbusiness.chron.com/advantages-small-companies-over-large-companies-23667.html
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