5 Steps to Creating a Successful Trade Show Display

Jan21

Over the years Digital Canvas has created the graphics for a lot of successful trade show displays and we have learned quite a bit about what makes them successful. Here are some tips that break down the process and help ensure your next booth is eye-catching and effective.

 

5 Steps to Creating a Successful Trade Show Display:

 

1. Planning ahead is key.
Determine your reason for exhibiting at the trade show, your goals for what you hope to accomplish and your target audience.

2. Figure out exactly what you want before you begin.
This will save on design costs and help your designer to fully understand your vision and needs.
Some information to consider- size and dimensions of display, the overall look (most often matching your other marketing materials helps reinforce your brand), what your main focal point should be, and finally what your overall and secondary messaging should portray (providing specific copy that matches your brand verbiage is always helpful).

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Size and Layout Information for a Trade Show Booth

3. Stand out- The best way to accomplish your goals is to first attract potential business to your display.
The use of unique color schemes, target marketing and social media strategy will attract people to your booth.

Booth Mock-up

Booth Mock-up

4. Point out your coolest feature.
New and interesting features grab people’s attention and that’s the point of exhibiting at a tradeshow.

Example of Tradeshow Display

Example of Tradeshow Display

5. Remember that clarity trumps persuasion.
Besides the cool feature, you need to be to be clear when showing your audience why they should work with you. Be simple. Be specific.

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Mock-up of a Simple Kiosk Showing Products

See more of our past Tradeshow Booth Designs here.

Partial content adapted from the Forbes article: 17 Skills For Highly Effective Tradeshow Events.
http://www.forbes.com/sites/kenkrogue/2013/06/10/17-skills-for-highly-effective-tradeshow-events/

 

Signs for the Homeless

Aug20

 

Can Good Design Help?

In a recent collaboration between Kenji Nakayama and Christopher Hope, signs featuring beautifully hand-drawn type replaced the sharpie on cardboard signs you typically see in the hands of the homeless.

 

 Rudolf West, Central Square, Cambridge, MA. Courtesy of Co.Design

Rudolf West, Central Square, Cambridge, MA. Courtesy of Co.Design

The project was meant to grab your attention and create awareness for the ignored and marginalized.

“Homelessness is the white noise of the community,” Hope says in an interview with Co.Design. “We live in a world that is so saturated by design and branding that these homemade begging signs just get drowned out.”

Anyone can approach Hope for a sign and Nakayama works with them to create a design that suits them then they are interviewed and given a donation of around $20.

So do the new signs actually help the homeless? “Good design helps you see the world in a different way,” says Hope. And while good design alone doesn’t help a community, it can give a voice to those who don’t have one.

Hope and Nakayama are working to expand the project and would like to turn it into a non-profit organization. If you would like help, send an email to christopherchope@gmail.com.

Content courtesy of Co.Design and Signs for the Homeless.Want to learn more… check out this and this

Let us know how you think good design can impact the lives of those less fortunate.

 

Mike aka "The Pope Of Harvard Square," Harvard Square, Cambridge, MA.

Mike aka “The Pope Of Harvard Square,” Harvard Square, Cambridge, MA.

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