Reach Thousands with a Billboard Design

Oct29

Reach Thousands with a Billboard Design

Billboard designs are the most common way to advertise outdoors and can be an excellent way to promote a business or service. By following several simple guidelines that set the stage for a successful billboard design, you can easily and effectively grab attention of your target customer.

Get Attention from Thousands with a Billboard

 

Less is more.

We would advise staying under 7 words for the main message. Make sure your focus is on a single, clear, creative idea. Most people who pass the billboard design will be driving at 55 MPH or faster so it needs to only contain content that can be digested in seconds. Other than your short, concise main message, you could also include a logo and brief contact information such as a large phone number or easy-to-remember web address.

Readability is key.

Be sure the font you choose is legible and set at a large enough point size. The larger the font the farther away it can be read from, adding to the amount of time people have to look at your billboard design message. Don’t use a super thin font or anything ornate or fancy. Bold, high-contrast colors should be used for the text and the background. Keep text spaced out using the appropriate leading, kerning and tracking to ensure words don’t look blurred together.

Keep graphics simple.

You don’t want to overwhelm the viewer with too much going on in the image. Bright colors and high-res photography will help create a strong, easy-to-understand visual message. Do not include any graphics that are hard to understand or difficult to make out from a distance.

Target a specific audience.

You can’t reach everyone, but you CAN reach thousands with a billboard design if you establish a direct, meaningful message which is easy to recall. Have your images compliment your message. It’s true what they say, a picture is worth a thousand words, and why not use that to your advantage with a billboard?

To recap, simplicity is vital.

Keep your message clear, your colors bright, and your photography high-res so you can take advantage of a larger than life billboard design and get your message to thousands of viewers daily.

For more on the history of billboards, visit https://en.wikipedia.org/wiki/Billboard

Would you like a quote on a billboard or other design project? Click here to get your free quote.

Check out our online design portfolio here.

Creating Effective PowerPoint Presentations

Oct15

Clear content and fluid design are what make an effective PowerPoint presentation. Once you have developed your main message content and structured the supporting content, it is then time to think about your presentation slide design.

The presentation needs to stand on its own; slide designs should only enhance the listening and viewing experience. They shouldn’t fill the role of the presenter. Here are a few tips to designing an effective PowerPoint presentation.

 

Cover-BlogPost


Keep Text Simple

A Powerpoint is meant to supplement a presentation, not to be the ultimate source of content. It is only a visual representation of a speech. The speaker presenting should be the main focus.

Avoid using complicated slides with a lot of text, especially if it is only repeating what the speaker is saying aloud. Having a lot of text divides the attention of the audience and will only hurt your message. The same goes for bullet points. People think by using bullet points to outline the important parts of their message is easier to read than a wall of text, but sometimes a long list of bullet points is just as distracting as using multiple paragraphs on a slide.

Don’t be afraid of having white or negative space on a slide. The less clutter you have, the more powerful your visual message will become. If you must show a lot of text or bullet points on one slide consider progressively revealing the text so you can show the text as you need it.


Limit Effects and Transitions

Microsoft® PowerPoint and similar programs come with the ability to create a lot of interesting effects and transitions. However sometimes this can suggest that your content is so tedious that you need something to snap your audience out of their disinterest. It is best to use these effects very subtilely, as they often do little to enhance the audience experience. Subtlety and consistency are key with slide animations and transitions.


Use Quality Photography and Graphics

Simple, punchy photographs are great for presentations. They help support what you are saying without drawing focus away from your words. Your photos can be metaphorical or something more literal, but it should be clear as to why the audience is looking at it, and why it’s paired with what you’re saying. You can take your own or use stock photos but be mindful of their size. Never stretch a small, low-resolution photo to make it fit your layout. Stretched or pixelated images will make your slides look unprofessional. Also, it is generally best to avoid PowerPoint Clip Art and other cartoonish line art.


Create a Consistent Look and Feel

You need to have a consistent visual theme throughout your presentation. Most templates included in PowerPoint have been seen by your audience countless times and often times are not that attractive to begin with.

Creating a new slide template that reflects your company’s current collateral look is a good place to start. Make sure you use related typography, colors, and imagery treatments thoughout your slides. But be careful though, too much consistency can be boring. You don’t want every slide to be identical. Using topic transition slides is a good way to break up the monotony. They can feel part of the same family but also give the presentation texture and are great for giving the audience visual cues. 


Use Appropriate Charts

When using charts try to keep them consistent with the look you’ve created throughout your presentation. Dropping in a chart that doesn’t match the look of your presentation can disrupt the look and feel. Consider recreating charts to match the colors, typography, and style of your slides. You can also take that time to simplify a chart to its clearest form. That way there is nothing extra shown that will take away from what you are saying.

Chart-BlogPost


Look At The Slides as a Whole

Spend time in the slide sorter. Viewing your presentation all together will show you how it flows. In this view you may decide to break up or condense slides to create a more natural and logical flow. You might notice some extraneous pieces of data that can be removed to increase clarity and improve communication.

SlideView-BlogPost


There is a lot of thought that goes into creating an effective PowerPoint. Our portfolio has some great examples of PowerPoint slide designs to inspire you. Contact Digital Canvas today, we’d be happy to guide you though the process.

Patriotic Favorites in Graphic Design

Jul08

With the 4th of July holiday weekend still fresh in our minds, and the 2016 Presidential Election gearing up, we thought we’d look back at some of our favorite designs that represent the red, white, and blue. Below we’ve gathered some examples of patriotism in three forms of graphic design; Print Design, Packaging Design, and Logo Design.

 

Print Design

“Two Thousand Thirteen Stripes” Poster by UnderConsideration

We’ll start off with a poster that celebrates the holiday itself.

A Fourth of July-themed poster that celebrates the independence of the thirteen original colonies by replacing the “13” of the year it was produced (2013) with their representative thirteen, red-and-white stripes in the United States flag.

 

Packaging Design

You can’t get more American than the United States Postal Service.

The postal service packaging went through a update in the summer of 2013. The results were not groundbreaking but it was definitely an improvement over the old design. The new packaging is much more simple and sophisticated with only minor embellishments and a lot of white space.

A while after the initial release of the packing, GrandArmy (a NY-based agency) presented a comprehensive look at the work they did for USPS. Included in this scope of work is the redesign of the packaging. Their original version had a little more flair than the final work they inspired (which was produced by another vendor).

usps_follow_up_boxes_04

usps_follow_up_boxes_02

Above is the originally proposed packing design by GrandArmy

They also created a lot of signage and other print materials that are just as beautiful. You can view more of their projects here.

 

Logo Design

Lastly we’ll look at newer designs being used right now by the 2016 presidential hopefuls. There are so many candidates/logos that we are only showing our favorites so far.

 

hillary_clinton_2016-1Hillary Clinton : This is one of the most radically simple logos in presidential design. This mark will never get lost in a sea of other logos. It communicates exactly what the candidate represents.

 

rand_paul_election_logo-1Rand Paul: This mark uses the negative space between the “A” and “N” to create a torch (a libertarian symbol). The type is bold and simple and the symmetry in this mark is very pleasing.

 

BernieBernie Sanders: The past two marks are unusual for previous presidential years in they both only use the candidate’s first name. Following this trend is Bernie Sanders. It is a simple and classic looking political logo and feels more laid back than the aggressive marks above.

 


References:
www.underconsideration.com/fpo/archives/2013/06/two-thousand-thirteen-stripes-poster.php
http://www.underconsideration.com/brandnew/archives new_packaging_for_usps_priority_mail.php#.VXbqJFxVhBc
http://grand-army.com/work/projects/project.php?project=usps_retail

Development of Trade Show Graphics

Feb22

Development of Trade Show Graphics

5 things you need to consider when creating a successful a trade show booth design…

1. AVAILABLE VIEWING AREA. Will there be a table or podium blocking any portion of the banner? Should the content go the entire way to the floor? Being mindful of what might be in front of your display is important so that all your content can be seen by potential customers and clients.

2. FOCUS ON PRODUCTS, NOT THE BACKGROUND. Consider if you need to display actual products over the background design. If this is the case, a simple background would work better than a busy one. There should be a balance of product, text and graphics and hierarchy can be used to convey your brand and overall messaging.

3. HAVE AN INVITING AND CLEAR MESSAGE. If someone is standing 20 feet away from your booth, will your message still be readable and invite them to come closer? Sizing and distance should be considered when it comes to text and image.

4. CREATE A LASTING IMPRESSION. How can you make sure that someone will REMEMBER being at your booth? Effective visuals are very important but take-away items such as brochures or products with your name on them can create a lasting impression and keep your brand in the minds of customers long after the trade show ends. When our designers at Digital Canvas create trade show booth displays, we often allow for areas to hold brochures and hand-outs for visitors to easily access and take with them.

5. PLAN IT OUT – VISUALLY. In the graphic design world, we work in 2D mode most of our day. Because of this fact, it is VERY helpful, even MANDATORY in most cases, that we create a 3D looking visual of where these final pieces will exist in real space. Sometimes a design can look wonderful when you are looking at one piece of the puzzle alone. But when you show all the trade show booth design pieces together in a mock-up presentation, both designer and client can more easily visualize whether or not the design will work to successfully get the message across to the viewer.


Below are a few examples showing various stages of our design process, used to build successful trade show booth designs…

Initial Sketches

1a-identicard_booth_layout_ISCW2014-1

 

Trade-Show-Booth

 

1b-identicard_asis2013_graphics-sketch


Mock-Up (flat)

0214-014AC-IDenticard_Exacq_Table_Wrap_Template

Mock-Up (3D examples)

IDenticard-Booth-BACK-2012

 

0313-050BP--Kiosks-for-ISC-West-TEMPbadge-Folder-Mock-UP


Final Booth Designs

 

asis_enviro_2

 

healthcare-booth

 

Accelerated_Media_Pull_Up_Banners

 

bpid_enviro_1

View our graphic design portfolio, including more trade show graphics here!

Benefits of Online Catalogs compared to Printed Catalogs

Jan27

Online catalogs can provide major benefits over their printed counterparts. While traditional books are beloved for their simplicity and physical attributes, catalogs are a different ball game.

Catalogs have more factors (i.e. The details and design that move past simple black-and-white type of a conventional book). Catalogs need to engage their readers in order to make them want pick up the catalog and ultimately order what is inside. Catalogs can run the rick of looking identical, time after time, which can lead to a disengaged audience who might then may only scan or toss the catalog aside.

IDenticard Government Focused Online Catalog

Most brands have or are in the process of transitioning to the internet to promote e-commerce (through social networks, their website,  apps, etc.). While there is still room to send out physical catalogs, it would definitely be foolish to ignore the number of online shoppers and the how e-commerce plays an ever growing roll in sales, marketing, and business today.

Digital Canvas can help companies take their printed material and enhance it with features and functions to better serve both the company and its customers. Branching out and putting a catalog online can be one of the best moves a company can make because it opens up a world of possibilities, unbound by the limitations of print. If your still not sure, we’ll go through some of the reasons why you and your company should be considering the use of online catalogs.

Online catalogs can make your products/services available to a much wider client base without increasing printing and distribution costs. You can localize online catalogs with language and images specifically for different geographical markets and make them available to dealers and clients online from anywhere with Internet access. For example take the catalog shown above, in addition to Identicard’s standard catalog they needed a version to cater to their government clients. We felt an online catalog was a great choice to use in order to adapt the current catalog’s content to reflect that specific customer base.

An online catalog can also afford you with flexibly. You are easily able to correct mistakes, add/remove products, update features, or change graphics all without reprinting and distributing a new catalog. Your catalog can always be up to date.

You can link to specific products or pages in your online public relations efforts, such as press releases, articles in online trade publications, and customer emails, to support your industry reputation and drive sales at the same time.

Promovision Online Catalog

Your online catalog can also help reach new customers by improving your site’s performance in the search engines. When a catalog is added to your website the search engine spiders will detect increased relevant content and give your site more importance in related searches online. Given the dynamics of today’s marketing landscape, a significant online presence can improve your company’s reputation as an industry leader very quickly. In addition to this, you can gain access to detailed sales analysis and reporting allowing you to continually test and improve your online catalog.

Integration of your online catalog with your order database can offer an additional sales channel. Your online catalog can become a search engine friendly shopping cart system where clients can browse products and place orders day or night, with no effort required from your sales force.

Identification Solutions Catalog

Having an online catalog can open up many new possibilities. It can help expanding your audience and sales. Along with engaging your audience in an innovative and unlimited way while standing out from the crowd.


CLICK HERE
 
to view more examples of online catalogs from our portfolio.

The Advantages of Email Marketing

May27

Email marketing erases traditional borders.

BradyEmailCampaign

Email is way to reach out to potential and existing customers in a very targeted way. People spend more and more time online and the ROI of email marketing is something that should not be passed up. Below are a few reasons you should take advantaged of email marketing.

Global Demographics
An email marketing campaign can reach as far as an advertiser wants. You need to identify who you like to reach and where they are located. Once the structure and content of your marketing campaign is structured, highly targeted emails have the most positive responses. Your company’s reach is restricted only by your ability to conceive appropriate targets.

Immediacy
Traditional time restrictions do not affect email marketing. Direct mail campaigns take time to go through the postal service. While email promotions generate immediate responses. In the short time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Take a newsletter, if you offer discounts for travel packages, include a link to your travel site. Customers can then respond instantly by either requesting more information or by booking a package.

Interactive
Email marketing can help engage your readers. They can include graphics, surveys, call to actions, etc. All of these can help potential clients interact with you company of product. They draw interest and command attention. Adding opt-in/out opportunities for increased interaction.

Numbers
Email marketing can allow you access to greater numbers of potential customers. Building a marketing platform within an email client help you grow a contact list. As well as, giving your recipients an incentive to spread the word of you campaign can help spread your content into new territory.

 

Be sure to check out examples of email marketing campaigns we have done at Digital Canvas. Or check out the services we can provide.

 Some Content adapted from “The Advantages of Email Marketing” by Alyson Paige, Demand Media

5 Steps to Creating a Successful Trade Show Display

Jan21

Over the years Digital Canvas has created the graphics for a lot of successful trade show displays and we have learned quite a bit about what makes them successful. Here are some tips that break down the process and help ensure your next booth is eye-catching and effective.

 

5 Steps to Creating a Successful Trade Show Display:

 

1. Planning ahead is key.
Determine your reason for exhibiting at the trade show, your goals for what you hope to accomplish and your target audience.

2. Figure out exactly what you want before you begin.
This will save on design costs and help your designer to fully understand your vision and needs.
Some information to consider- size and dimensions of display, the overall look (most often matching your other marketing materials helps reinforce your brand), what your main focal point should be, and finally what your overall and secondary messaging should portray (providing specific copy that matches your brand verbiage is always helpful).

SKYO16140-PV-MockUp

Size and Layout Information for a Trade Show Booth

3. Stand out- The best way to accomplish your goals is to first attract potential business to your display.
The use of unique color schemes, target marketing and social media strategy will attract people to your booth.

Booth Mock-up

Booth Mock-up

4. Point out your coolest feature.
New and interesting features grab people’s attention and that’s the point of exhibiting at a tradeshow.

Example of Tradeshow Display

Example of Tradeshow Display

5. Remember that clarity trumps persuasion.
Besides the cool feature, you need to be to be clear when showing your audience why they should work with you. Be simple. Be specific.

0313-050BP--Kiosks-for-ISC-West-TEMPbadge-Folder-Mock-UP

Mock-up of a Simple Kiosk Showing Products

See more of our past Tradeshow Booth Designs here.

Partial content adapted from the Forbes article: 17 Skills For Highly Effective Tradeshow Events.
http://www.forbes.com/sites/kenkrogue/2013/06/10/17-skills-for-highly-effective-tradeshow-events/

 

Now’s Our Time

Jul17

Now’s Our Time…

nows-our-time

 

 

 

 

 

 

 

 

 

 

 

 

 

I’ve enjoyed walking through this visual representation of designers and their thought processes inside the design studio. Hopefully you will too.

http://www.aiga.org/nows-our-time/

Cheers!

 

Sidebar