Over the years Digital Canvas has created the graphics for a lot of successful trade show displays and we have learned quite a bit about what makes them successful. Here are some tips that break down the process and help ensure your next booth is eye-catching and effective.
5 Steps to Creating a Successful Trade Show Display:
1. Planning ahead is key.
Determine your reason for exhibiting at the trade show, your goals for what you hope to accomplish and your target audience.
2. Figure out exactly what you want before you begin.
This will save on design costs and help your designer to fully understand your vision and needs. Some information to consider- size and dimensions of display, the overall look (most often matching your other marketing materials helps reinforce your brand), what your main focal point should be, and finally what your overall and secondary messaging should portray (providing specific copy that matches your brand verbiage is always helpful).
3. Stand out- The best way to accomplish your goals is to first attract potential business to your display.
The use of unique color schemes, target marketing and social media strategy will attract people to your booth.
4. Point out your coolest feature.
New and interesting features grab people’s attention and that’s the point of exhibiting at a tradeshow.
5. Remember that clarity trumps persuasion.
Besides the cool feature, you need to be to be clear when showing your audience why they should work with you. Be simple. Be specific.
See more of our past Tradeshow Booth Designs here.
Partial content adapted from the Forbes article: 17 Skills For Highly Effective Tradeshow Events.