Development of Trade Show Graphics


Development of Trade Show Graphics

5 things you need to consider when creating a successful a trade show booth design…

1. AVAILABLE VIEWING AREA. Will there be a table or podium blocking any portion of the banner? Should the content go the entire way to the floor? Being mindful of what might be in front of your display is important so that all your content can be seen by potential customers and clients.

2. FOCUS ON PRODUCTS, NOT THE BACKGROUND. Consider if you need to display actual products over the background design. If this is the case, a simple background would work better than a busy one. There should be a balance of product, text and graphics and hierarchy can be used to convey your brand and overall messaging.

3. HAVE AN INVITING AND CLEAR MESSAGE. If someone is standing 20 feet away from your booth, will your message still be readable and invite them to come closer? Sizing and distance should be considered when it comes to text and image.

4. CREATE A LASTING IMPRESSION. How can you make sure that someone will REMEMBER being at your booth? Effective visuals are very important but take-away items such as brochures or products with your name on them can create a lasting impression and keep your brand in the minds of customers long after the trade show ends. When our designers at Digital Canvas create trade show booth displays, we often allow for areas to hold brochures and hand-outs for visitors to easily access and take with them.

5. PLAN IT OUT – VISUALLY. In the graphic design world, we work in 2D mode most of our day. Because of this fact, it is VERY helpful, even MANDATORY in most cases, that we create a 3D looking visual of where these final pieces will exist in real space. Sometimes a design can look wonderful when you are looking at one piece of the puzzle alone. But when you show all the trade show booth design pieces together in a mock-up presentation, both designer and client can more easily visualize whether or not the design will work to successfully get the message across to the viewer.

Below are a few examples showing various stages of our design process, used to build successful trade show booth designs…

Initial Sketches






Mock-Up (flat)


Mock-Up (3D examples)




Final Booth Designs









View our graphic design portfolio, including more trade show graphics here!

5 Steps to Creating a Successful Trade Show Display


Over the years Digital Canvas has created the graphics for a lot of successful trade show displays and we have learned quite a bit about what makes them successful. Here are some tips that break down the process and help ensure your next booth is eye-catching and effective.


5 Steps to Creating a Successful Trade Show Display:


1. Planning ahead is key.
Determine your reason for exhibiting at the trade show, your goals for what you hope to accomplish and your target audience.

2. Figure out exactly what you want before you begin.
This will save on design costs and help your designer to fully understand your vision and needs.
Some information to consider- size and dimensions of display, the overall look (most often matching your other marketing materials helps reinforce your brand), what your main focal point should be, and finally what your overall and secondary messaging should portray (providing specific copy that matches your brand verbiage is always helpful).


Size and Layout Information for a Trade Show Booth

3. Stand out- The best way to accomplish your goals is to first attract potential business to your display.
The use of unique color schemes, target marketing and social media strategy will attract people to your booth.

Booth Mock-up

Booth Mock-up

4. Point out your coolest feature.
New and interesting features grab people’s attention and that’s the point of exhibiting at a tradeshow.

Example of Tradeshow Display

Example of Tradeshow Display

5. Remember that clarity trumps persuasion.
Besides the cool feature, you need to be to be clear when showing your audience why they should work with you. Be simple. Be specific.


Mock-up of a Simple Kiosk Showing Products

See more of our past Tradeshow Booth Designs here.

Partial content adapted from the Forbes article: 17 Skills For Highly Effective Tradeshow Events.