Development of Trade Show Graphics
5 things you need to consider when creating a successful a trade show booth design…
1. AVAILABLE VIEWING AREA. Will there be a table or podium blocking any portion of the banner? Should the content go the entire way to the floor? Being mindful of what might be in front of your display is important so that all your content can be seen by potential customers and clients.
2. FOCUS ON PRODUCTS, NOT THE BACKGROUND. Consider if you need to display actual products over the background design. If this is the case, a simple background would work better than a busy one. There should be a balance of product, text and graphics and hierarchy can be used to convey your brand and overall messaging.
3. HAVE AN INVITING AND CLEAR MESSAGE. If someone is standing 20 feet away from your booth, will your message still be readable and invite them to come closer? Sizing and distance should be considered when it comes to text and image.
4. CREATE A LASTING IMPRESSION. How can you make sure that someone will REMEMBER being at your booth? Effective visuals are very important but take-away items such as brochures or products with your name on them can create a lasting impression and keep your brand in the minds of customers long after the trade show ends. When our designers at Digital Canvas create trade show booth displays, we often allow for areas to hold brochures and hand-outs for visitors to easily access and take with them.
5. PLAN IT OUT – VISUALLY. In the graphic design world, we work in 2D mode most of our day. Because of this fact, it is VERY helpful, even MANDATORY in most cases, that we create a 3D looking visual of where these final pieces will exist in real space. Sometimes a design can look wonderful when you are looking at one piece of the puzzle alone. But when you show all the trade show booth design pieces together in a mock-up presentation, both designer and client can more easily visualize whether or not the design will work to successfully get the message across to the viewer.
Below are a few examples showing various stages of our design process, used to build successful trade show booth designs…
Mock-Up (3D examples)
Final Booth Designs