Client
JPMorgan Chase & Co.
Service
Graphic Design
With more than 250,000 employees worldwide, JPMC needed to host biometric enrollment events at strategic locations across its corporate enterprise. Employees attending these events needed clear directions to help them navigate lobbies and hallways and locate the appropriate enrollment stations.
The event signage needed to reflect JPMC’s established brand while providing a consistent, seamless navigation experience.
K&A Industries, a longtime Digital Canvas client, was supporting its client, JPMC, with the enrollment events. K&A turned to our team to design the event signage needed to guide JPMC employees through the enrollment process.
You impressed the world’s biggest bank today. Great job.
The Digital Canvas design team began by thoroughly reviewing the JPMorgan Chase Brand Guidelines. For all clients, understanding their brand before starting a design is a must — but especially for a well-established one like JPMC. In this case, staying on brand meant working with the logos and colors provided by JPMC, carefully choosing design elements, and considering the selection of hardware to coordinate with the design.
Following brand standards along with a creative visual for ‘biometric’ face scanning and fingerprinting, we completed the large 10′ fabric event banner design in 2 days. This display was used behind the table at multiple JPMC Bio Enrollment events.
After the main fabric display design was approved, we continued the designs of three different pop-up display banners that were used in various locations along the pathway to the JPMC Bio Enrollment event: Lobby; Hallway; Event Doorway.
Serged Table Throws
A simple design of only the “Be Secure” biometric logo was added to the fronts of seven 6′ Table Throws to use across each of the event locations. Our team handled the pre-press artwork and ordered printing along with the other event items.
Turnaround Time
From our first conversation about the need for event signage to the client receiving every custom-designed and printed event banners and table throws, the entire process took just three weeks!
In a fast-moving and increasingly complex global economy, our success depends on how faithfully we adhere to our core principles: delivering exceptional client service; acting with integrity and responsibility; and supporting the growth of our employees.
From directional event signage and branded displays to trade show banners and booth graphics, Digital Canvas can help you create a polished, consistent experience. We’ll work as an extension of your team to design your graphics, prepare them for production, and coordinate printing — so everything is ready for the big day.
