Event Sign Design for JPMorgan Chase & Co.

Client

JPMorgan Chase & Co

Service

Graphic Design

JPMorgan Chase & Co. was planning an internal initiative to increase the security of their employee ID badges by adding biometrics to their access control system. With over 250,000 employees globally, the company needed to host events at strategic locations throughout their corporate enterprise where they could direct employees to stations for biometric enrollment.

For any event, corporate signage must match the established brand while staying consistent for a seamless navigation experience. For this event, the end users were JPMC employees needing to traverse the event lobby and hallways to find the enrollment location.

See our solution

Built on Principle

In a fast-moving and increasingly complex global economy, our success depends on how faithfully we adhere to our core principles: delivering exceptional client service; acting with integrity and responsibility; and supporting the growth of our employees.

Custom Designing Trade Show Banners

The Digital Canvas design team began by thoroughly reviewing the JPMorgan Chase Brand Guidelines. For all clients, understanding their brand before starting a design is a must — but especially for a well-established one like JPMC. In this case, staying on brand meant working with the logos and colors provided by JPMC, carefully choosing design elements, and considering the selection of hardware to coordinate with the design.

Thoughts behind design elements:

The Be Secure logo provides a vibrant blue color scheme.
A black backdrop highlights the blue in the text and graphics.
Technical geometric shapes and a coding-esque background add depth.
A fingerprint and a face with facial recognition dots represent the types of biometric data available.
Silver-toned hardware stand coordinates with the design.

End result:

Fabric Trade Show Banner: The wide floor-to-ceiling design would sit behind a table and set the stage for JPMC's enrollment initiative.
Three (3) unique pull-up banners:
Version: Biometric Enrollment Today; Location: the entry door.
Version: You're on the Path to Security; Location: the hallway.
Version: Enroll Here; Location: the lobby.
Auxiliary paraphernalia: A coordinating tablecloth would cover the biometric enrollment station table.
Supplemental web graphic: A webpage banner for employee enrollment.
Supplemental email graphic: An email banner to attach in internal emails.

See the Results

“Impressive.”

“You impressed the world’s biggest bank today. Great job.”

Leon Deane

President, K&A Industries
Managing the Secure Credentials for JPMC

Our creative minds are ready to design your dream graphics.