Creating Effective PowerPoint Presentations

Oct15

Clear content and fluid design are what make an effective PowerPoint presentation. Once you have developed your main message content and structured the supporting content, it is then time to think about your presentation slide design.

The presentation needs to stand on its own; slide designs should only enhance the listening and viewing experience. They shouldn’t fill the role of the presenter. Here are a few tips to designing an effective PowerPoint presentation.

 

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Keep Text Simple

A Powerpoint is meant to supplement a presentation, not to be the ultimate source of content. It is only a visual representation of a speech. The speaker presenting should be the main focus.

Avoid using complicated slides with a lot of text, especially if it is only repeating what the speaker is saying aloud. Having a lot of text divides the attention of the audience and will only hurt your message. The same goes for bullet points. People think by using bullet points to outline the important parts of their message is easier to read than a wall of text, but sometimes a long list of bullet points is just as distracting as using multiple paragraphs on a slide.

Don’t be afraid of having white or negative space on a slide. The less clutter you have, the more powerful your visual message will become. If you must show a lot of text or bullet points on one slide consider progressively revealing the text so you can show the text as you need it.


Limit Effects and Transitions

Microsoft® PowerPoint and similar programs come with the ability to create a lot of interesting effects and transitions. However sometimes this can suggest that your content is so tedious that you need something to snap your audience out of their disinterest. It is best to use these effects very subtilely, as they often do little to enhance the audience experience. Subtlety and consistency are key with slide animations and transitions.


Use Quality Photography and Graphics

Simple, punchy photographs are great for presentations. They help support what you are saying without drawing focus away from your words. Your photos can be metaphorical or something more literal, but it should be clear as to why the audience is looking at it, and why it’s paired with what you’re saying. You can take your own or use stock photos but be mindful of their size. Never stretch a small, low-resolution photo to make it fit your layout. Stretched or pixelated images will make your slides look unprofessional. Also, it is generally best to avoid PowerPoint Clip Art and other cartoonish line art.


Create a Consistent Look and Feel

You need to have a consistent visual theme throughout your presentation. Most templates included in PowerPoint have been seen by your audience countless times and often times are not that attractive to begin with.

Creating a new slide template that reflects your company’s current collateral look is a good place to start. Make sure you use related typography, colors, and imagery treatments thoughout your slides. But be careful though, too much consistency can be boring. You don’t want every slide to be identical. Using topic transition slides is a good way to break up the monotony. They can feel part of the same family but also give the presentation texture and are great for giving the audience visual cues. 


Use Appropriate Charts

When using charts try to keep them consistent with the look you’ve created throughout your presentation. Dropping in a chart that doesn’t match the look of your presentation can disrupt the look and feel. Consider recreating charts to match the colors, typography, and style of your slides. You can also take that time to simplify a chart to its clearest form. That way there is nothing extra shown that will take away from what you are saying.

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Look At The Slides as a Whole

Spend time in the slide sorter. Viewing your presentation all together will show you how it flows. In this view you may decide to break up or condense slides to create a more natural and logical flow. You might notice some extraneous pieces of data that can be removed to increase clarity and improve communication.

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There is a lot of thought that goes into creating an effective PowerPoint. Our portfolio has some great examples of PowerPoint slide designs to inspire you. Contact Digital Canvas today, we’d be happy to guide you though the process.

Creating a Product Catalog

Sep15

Producing a product catalog is an effective way to expand your customer base and to expose your customers to all of the unique products your company offers. However, getting started can seem like a daunting task. It can feel overwhelming to have a multitude of products that all need photographed, organized and placed into a compelling design to truly showcase them.

Luckily at Digital Canvas we love taking the vast amount of information you provide and turning it into an easy to use, well organized, and attractively displayed array of products. We help our clients from start to finished with both photography and design services. So where do we start? Read on and we’ll take you though the steps one by one.


Organization

We have our clients look through all the products that they’d like to include in their catalog. Creating a spreadsheet is a good way to make sure nothing is missed. We also make note of products that need grouped into certain categories. This is also a good time to make note of best selling products. We will want to place those at the font of the product catalog or category group sections.

The spreadsheet should include all the products that will be included in the final catalog along with any other content that will need to be shown. This can include; the product name, descriptions, specifications, and prices (if shown).

Collecting and organizing all this information first will ensure nothing critical is left out of the catalog and help us decide the best way to layout the catalog during the design process.


Photography

We’ve talked in previous posts about the importance of good photography. Showcasing items to highlight their best attributes, such as color, texture, size and proportion, is crucial in promoting products.

Once we have received all the products that will need photographed, we go through them with our clients and be sure we understand any instruction on how they would like the product to be photographed. We want to make sure we have photographs of every needed angle and we will also include any in-use images that are necessary.

The next step in our photography process includes color correction and touch-ups in order to make the product look its best. We will also remove the background, if necessary, through silhouetting to create a clean image that can be placed on any background.

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Design

While photography is going on we will start on creating the look for the product catalog. This includes creating the layout of the cover and interior pages. The look will typically follow the branding already established by the client.

With cover design there a couple routes we can go visually. It could be very product heavy, showing only the products themselves with no environment. Or it could have a more human element through showing the the products being use by a person or in their environment.

For the interior pages we will create a layout that allows the consumer to easily find specific product categories and will highlight certain products based on our client’s preferences.

The catalog cover on the left features a more human element by showing the product in-use. While the catalog cover on the right only shows the products.
The product catalog cover on the left features a more human element by showing the product in-use.
While the catalog cover on the right only shows the products.

Proof

Once we complete our initial design, the next step is proofing. This is where any changes to the design or content can be made.

For large product catalogs, we like to proof by catalog section. This means that once we have finished a section or category of the catalog we will send it to our client for proof. We feel this helps keep the project moving forward at a steady pace. The client will not be bogged down with a ton of pages to review at one time. They can focus on that one section and add their edits into the PDF proof via sticky notes then send it back to us. While they are proofing one section we continue to finish work on other sections of the catalog.

We usually do several rounds of edits to make sure that everything is correct and exactly how our client wants it. We keep each round of edited and updated PDFs organized by making sure they are marked with their round number by adding “_v(round number)” to the end of each PDF.


Pre-Press

For this step we comb through the entire catalog file for spelling issues, missing links, missing fonts, overset text, bleed spacing, color modes, resolution of images, and consistency in formatting.

We also do a final page count. In almost every product catalog we have created there has been a need to shuffle and add or subtract from the amount of pages in each category. We always aim for page quantities divisible by 16 so we can offer you the best printing price. Although sometimes necessary, quantities divisible by 8 or 4 will yield a more expensive press run.


Sending to Press

Then it is off to the printer for the final press proof. If Digital Canvas or the client already have a trusting relationship with a specific printer, we will usually only request a digital PDF proof of the final product catalog. If it’s a new printer, we highly recommend taking the extra time to receive and double check a hard copy proof of each and every page.

Once this proof is approved by the client and us the designers it ready to print and be sent out to consumers.


Beyond Print

If a client can’t afford to print tons of catalogs or wants to go digital we offer another GREAT catalog option in online catalogs. Placing your catalog online can not only save you money, but it can also reach many more viewers than a printed version ever could. Digital online catalogs also give you the added benefit of making a change to only ONE page without having to reprint the entire catalog on press.

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Give us a call 330-877-3075 today or email us info@digitalcanvasllc.com and we’ll help you through the process of creating your product catalog.

 

Check out our online portfolio to see more catalog design examples.

Patriotic Favorites in Graphic Design

Jul08

With the 4th of July holiday weekend still fresh in our minds, and the 2016 Presidential Election gearing up, we thought we’d look back at some of our favorite designs that represent the red, white, and blue. Below we’ve gathered some examples of patriotism in three forms of graphic design; Print Design, Packaging Design, and Logo Design.

 

Print Design

“Two Thousand Thirteen Stripes” Poster by UnderConsideration

We’ll start off with a poster that celebrates the holiday itself.

A Fourth of July-themed poster that celebrates the independence of the thirteen original colonies by replacing the “13” of the year it was produced (2013) with their representative thirteen, red-and-white stripes in the United States flag.

 

Packaging Design

You can’t get more American than the United States Postal Service.

The postal service packaging went through a update in the summer of 2013. The results were not groundbreaking but it was definitely an improvement over the old design. The new packaging is much more simple and sophisticated with only minor embellishments and a lot of white space.

A while after the initial release of the packing, GrandArmy (a NY-based agency) presented a comprehensive look at the work they did for USPS. Included in this scope of work is the redesign of the packaging. Their original version had a little more flair than the final work they inspired (which was produced by another vendor).

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Above is the originally proposed packing design by GrandArmy

They also created a lot of signage and other print materials that are just as beautiful. You can view more of their projects here.

 

Logo Design

Lastly we’ll look at newer designs being used right now by the 2016 presidential hopefuls. There are so many candidates/logos that we are only showing our favorites so far.

 

hillary_clinton_2016-1Hillary Clinton : This is one of the most radically simple logos in presidential design. This mark will never get lost in a sea of other logos. It communicates exactly what the candidate represents.

 

rand_paul_election_logo-1Rand Paul: This mark uses the negative space between the “A” and “N” to create a torch (a libertarian symbol). The type is bold and simple and the symmetry in this mark is very pleasing.

 

BernieBernie Sanders: The past two marks are unusual for previous presidential years in they both only use the candidate’s first name. Following this trend is Bernie Sanders. It is a simple and classic looking political logo and feels more laid back than the aggressive marks above.

 


References:
www.underconsideration.com/fpo/archives/2013/06/two-thousand-thirteen-stripes-poster.php
http://www.underconsideration.com/brandnew/archives new_packaging_for_usps_priority_mail.php#.VXbqJFxVhBc
http://grand-army.com/work/projects/project.php?project=usps_retail

Email Marketing – Avoid the SPAM Folder

Mar22

How to Avoid the SPAM Folder:

Your email marketing efforts may be “for not” if you can’t avoid the spam folder of your recipient. Here are some methods we’ve found to be helpful. The best way to avoid your emails from being filtered as spam is to understand what spam is and how the filters work. Even if you are sending legal and engaging emails is good to have a understanding of the process. Keep in mind, there is no real quick fix to avoiding the spam folder.

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What is Spam?

Spam at its core is an unsolicited extraneous email sent to a bulk list of people. Wiki explains email spam as “unsolicited, undesired, or illegal email messages.”


How Spam Filters Work?

Spam filters look at a long list of factors when determining whether or not an email is spam. Each offending factor is weighed and added up. If your campaign’s total “spam score” exceeds a certain threshold, then your email goes to the junk folder. These scores are not universal. So an email that passes one filter won’t pass them all. The practices for factoring the scores are never published in order to prevent spammers from abusing them. Though there are still some common mistakes you can avoid your emails going in the junk folder.

Common Mistakes

The first thing to think about is creating quality email content. The best tactic to get past filters is to produce high quality emails in order to create healthy subscriber engagement. Be mindful of the following mistakes.

Spammy Phases – Avoid spammy words and phrases like “CLICK HERE!” or “FREE! BUY NOW!” Don’t mention getting rich quick or making tons of money or getting free everything today.

Professional Formatting – Avoid using CAPS LOCK, especially in the subject line. Excessive exclamation points and wild colors, such as bright reds and greens should never be used.

Healthy Linking – Don’t send emails with 40 links and minimal text. This is a popular tactic by spammers. Keep a balanced text to link ratio.

Clean Coding – Sloppy HTML coding could land your email in the junk folder. Hire someone who knows how to code… and code well.

Balanced Images Creating an HTML email that’s nothing but one big image, with little or no text. Spam filters can’t read images, so they assume you’re a spammer trying to trick them.

Minding Your Email List – Sending an email to several people within the same company can come across as spam from that company’s firewall.

Not getting any action? Move on. If the people on your list have not engaged in the campaigns through opens and clicks, it’s time to remove them from your list. Subscriber engagement is a big part of getting emails into the inbox, when an ISP (internet service provider) sees low engagement rates they will often begin to send the emails to the spam folder. They will then block the domain and IP addresses used to deliver the email.

If it’s stale, throw it out. Permission generally goes stale within about 6 months, so if your subscribers haven’t heard from you within that timeframe, you’ll need to reconfirm your list.

How can you know if your emails are going in the junk folder? Look at your open rate. If your average suddenly drops you may have a spam-filter problem. High bounce back rates are another indicator. Most established ESPs now receive alerts when someone marks your emails as spam. You can then remove this person from your list.


False Abuse Reports.

You don’t have to be a spammer to get reported as spam. It is sometimes a simple mistake, like when a user clicks the spam button to unsubscribe from an email.

When people receive an email they think is spam, they can just click a button in their email program to label it as such. An abuse report is then often sent to the recipient’s email program or ISP. If enough of these are received, a warning message will be sent to the sender. If complaints continue within a specific timeframe, all email from that IP address of the sending server is blocked temporarily.

Common Mistakes

So why would your legitimate emails get reported as spam? It can be a simply mistake or it could be your own fault.

Taking Too Long – Even if your list was generated legitimately (e.g. opt-in forms) if you take too long to send out a campaign the subscriber could forget they opted-in.

Using Non-Opt in Emails – If you have a list of emails from a non opt-in source, (e.g. customers who have bought your products, trade show attendees, business cards, or purchased email lists) avoid using the addresses before asking them if they’re cool with being on your list. You need to ask them to join the email marketing list before sending out offers. Just remember the biggest factor is permission.

Hiding the Unsubscribe Button – The unsubscribe button should be prominent. If they can’t find it people may mark your email as spam. Some even will place the button at the top so it is easy to find.

Unprofessional Design – If your emails look cheap or unprofessional, you can come across like a spammer. It needs to show that you are reputable company. No one will trust an unsubscribe button if it looks like you are “phishing.”

BradyEmailCampaign

“Example of a professional looking email designed by Digital Canvas. See more examples of our email marketing campaigns in our portfolio.”

Set Expectations – If subscribers expect a monthly newsletter then you also start sending weekly offers, they will most likely mark them as spam. You can set up different lists for each frequency of email to keep them separate.


Email Firewalls.

Before an email even gets to the spam filters it first has to pass through a firewall. Firewalls are used by ISPs, large corporations, and small businesses alike, and they all communicate with each other to help identify spam and spammers.

If a firewall thinks your email is spam, it will shoot it back into no-mans-land and the recipient’s spam filter won’t even see it. It won’t even let anybody know what went on and won’t appear on a bounce back report.

But how does a server know what spam is? Your recipients teach it. When you send an email to your list, and if someone on your list thinks it’s spam (doesn’t remember opting-in to your list or if you never had permission in the first place) that recipient can report you to SenderBase, the world’s largest email monitoring network. If you get enough spam reports, SenderBase will send your data to all the firewall servers around the world, letting everyone know you’re a spammer.

All firewalls rely on reputation scores to block emails before they even get to spam filters. They all add up sending reputation differently. You can make sure your reputation is good by sending clean emails to clean lists. You can’t switch to a new email server, once you get reported, your company’s name and domain name are on the lists. All emails with your name in them, from now on, will be blocked.

If you make an effort to avoid these mistakes, you’ll likely avoid the spam folder. Your emails will be less likely to be deemed as junk and your email marketing campaign will be MUCH more effective.


Contact us at Digital Canvas today… we’d love to help in the creation (or facelift) of your email marketing campaign.

Benefits of Online Catalogs compared to Printed Catalogs

Jan27

Online catalogs can provide major benefits over their printed counterparts. While traditional books are beloved for their simplicity and physical attributes, catalogs are a different ball game.

Catalogs have more factors (i.e. The details and design that move past simple black-and-white type of a conventional book). Catalogs need to engage their readers in order to make them want pick up the catalog and ultimately order what is inside. Catalogs can run the rick of looking identical, time after time, which can lead to a disengaged audience who might then may only scan or toss the catalog aside.

IDenticard Government Focused Online Catalog

Most brands have or are in the process of transitioning to the internet to promote e-commerce (through social networks, their website,  apps, etc.). While there is still room to send out physical catalogs, it would definitely be foolish to ignore the number of online shoppers and the how e-commerce plays an ever growing roll in sales, marketing, and business today.

Digital Canvas can help companies take their printed material and enhance it with features and functions to better serve both the company and its customers. Branching out and putting a catalog online can be one of the best moves a company can make because it opens up a world of possibilities, unbound by the limitations of print. If your still not sure, we’ll go through some of the reasons why you and your company should be considering the use of online catalogs.

Online catalogs can make your products/services available to a much wider client base without increasing printing and distribution costs. You can localize online catalogs with language and images specifically for different geographical markets and make them available to dealers and clients online from anywhere with Internet access. For example take the catalog shown above, in addition to Identicard’s standard catalog they needed a version to cater to their government clients. We felt an online catalog was a great choice to use in order to adapt the current catalog’s content to reflect that specific customer base.

An online catalog can also afford you with flexibly. You are easily able to correct mistakes, add/remove products, update features, or change graphics all without reprinting and distributing a new catalog. Your catalog can always be up to date.

You can link to specific products or pages in your online public relations efforts, such as press releases, articles in online trade publications, and customer emails, to support your industry reputation and drive sales at the same time.

Promovision Online Catalog

Your online catalog can also help reach new customers by improving your site’s performance in the search engines. When a catalog is added to your website the search engine spiders will detect increased relevant content and give your site more importance in related searches online. Given the dynamics of today’s marketing landscape, a significant online presence can improve your company’s reputation as an industry leader very quickly. In addition to this, you can gain access to detailed sales analysis and reporting allowing you to continually test and improve your online catalog.

Integration of your online catalog with your order database can offer an additional sales channel. Your online catalog can become a search engine friendly shopping cart system where clients can browse products and place orders day or night, with no effort required from your sales force.

Identification Solutions Catalog

Having an online catalog can open up many new possibilities. It can help expanding your audience and sales. Along with engaging your audience in an innovative and unlimited way while standing out from the crowd.


CLICK HERE
 
to view more examples of online catalogs from our portfolio.

Making A Brochure Design That Works

Jun16

A perfect blending of information and inspiration is what can make brochure a deal clincher for a client’s customer. Product brochures are collaborations between a client, designer, photographer, and copywriter. Usually resulting in both printed and digital collateral. Below are a few elements of a typical product brochure and how these parts can create a cohesive and beautiful end product.

01. Aspirational Photography

Gorgeous and aspirational photography is something most consumers expect when flipping through a brochure. If they are not inspired, the less likely they will be to buy.

At Digital Canvas, we created a small brochure for IDenticard for their new product, Rack Armor. This was a new product that wasn’t even out prototype phase when we started this project. We took images of the product and digitally placed them in its typical setting of a server rack room. The photo is dynamic and brings you into the brochure. The interior images are informative but are still interesting enough to the viewer to keep their attention.

Using a combination of large photos can keep a brochure active. Smaller images help to highlight features and show details.

 

02. Making It Delectable

Images of food, like images of happy people, sell products. Food is associated with comfort and happiness. Even if the industry is not connected to food, food style photography plays a major part in brochure/catalog design.

Even if you brochure has nothing to do with food, you can certainly take a few tips from how typical food images are styled.

  • Use extreme close-up shots of your products
  • Use bright, ‘tasty’ colors
  • Use shallow, romantic camera angles
  • Use props to give life to your products
  • Use natural light
  • Use background textures and colors that complement your products

03. Breaking It Down

You may find it valuable to show one ‘hero product’, detailing its strengths and showing the reader to its individual features. This can create a welcomed break from pages filled with blocks of text and photography. Focus on the most appealing or distinctive details. Too many can make the piece chaotic.

Pages-from-1212-082BP--GrooveID-Linking-Online-Catalog

Badge Reel Breakdown from Brady People ID Catalog – Designed by Digital Canvas

04. Written Content

The job of the designer is to display the well-crafted text to full advantage. There is a range of content to use headlines, product titles, taglines, product descriptions and longer, editorial-style sections, all of which will be dealt with in different ways.

  • Headlines, Taglines and Chapter Titles
    These will be larger, bolder and use a different typescript to the body text. Pay attention to typographic details, they can make or break your design.z
  • Lengthier, Editorial-Style Sections of Text
    These work in a similar way to magazine writing, bringing variety and setting the scene for each product range while providing fuller descriptions.
  • Individual Product Descriptions
    These should be shown near the product, typically they are set in a smaller font and positioned with plenty of white space surrounding them.
  • Labels and Tags
    Careful positioning and spacing are needed, and these might require separate typographic treatment in terms of size and color.

 

05. Specifications

You need to strike the right balance between inspiration and information. Once your readers are hooked with stunning images and drawn in further with well crafted words, you will need to give them detailed information to help seal to deal.

You could show product details on the same page as the photographs, so all the information they need in one place. Another method is having a separate section in the back of the brochure that contains all of the details.

Be sure to check out example of both brochures and catalogs on our portfolio page.

Some Content adapted from “5 steps to commercial brochure design that works” on Creative Bloq

The Advantages of Email Marketing

May27

Email marketing erases traditional borders.

BradyEmailCampaign

Email is way to reach out to potential and existing customers in a very targeted way. People spend more and more time online and the ROI of email marketing is something that should not be passed up. Below are a few reasons you should take advantaged of email marketing.

Global Demographics
An email marketing campaign can reach as far as an advertiser wants. You need to identify who you like to reach and where they are located. Once the structure and content of your marketing campaign is structured, highly targeted emails have the most positive responses. Your company’s reach is restricted only by your ability to conceive appropriate targets.

Immediacy
Traditional time restrictions do not affect email marketing. Direct mail campaigns take time to go through the postal service. While email promotions generate immediate responses. In the short time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Take a newsletter, if you offer discounts for travel packages, include a link to your travel site. Customers can then respond instantly by either requesting more information or by booking a package.

Interactive
Email marketing can help engage your readers. They can include graphics, surveys, call to actions, etc. All of these can help potential clients interact with you company of product. They draw interest and command attention. Adding opt-in/out opportunities for increased interaction.

Numbers
Email marketing can allow you access to greater numbers of potential customers. Building a marketing platform within an email client help you grow a contact list. As well as, giving your recipients an incentive to spread the word of you campaign can help spread your content into new territory.

 

Be sure to check out examples of email marketing campaigns we have done at Digital Canvas. Or check out the services we can provide.

 Some Content adapted from “The Advantages of Email Marketing” by Alyson Paige, Demand Media

5 Trends in Email Marketing

May14

Email recipients expect more and more relevant content. Following this trend can lead to greater engagement and revenue. But this means you have to do some work to reach the full potential of your email program.

01. Focus on user engagement

You need to avoid ending up in the spam folder. Even if you have an amazing marketing campaign, if you no one will see it. How spam is filtered has changed a lot from just keywords in titles. Reputation monitoring is more the norm. If users opened and interacted with your emails in a positive way, they were presumed to be good email. The flip side of this, however, is that even legitimate brands with mail that customers signed up for could wind up in their spam folder from time to time if they haven’t consistently read it over time.

02. Transactional email is often an untapped revenue source

Transactional email is a common part of businesses. People appreciate account alerts, password resets, receipts. Though most companies are not taking advantage of these emails as a touch point. Though these emails you can impress or convert your recipient. Yet their message is often generated outside the marketing department.  This is a failed opportunity. Getting involved with these email streams, adding content, conversion opportunities, and more can inject an additional revenue source that is most likely untapped.

03. Security and brand protection are essential

It is obvious that if your brand has been associated with a scam, like phishing, they are less likely to purchase from you in the future. You don’t want to say goodbye to half your customers because your brand is not secure. There are now ways that help monitor and protect your brand, DMARC being on of the most prevalent. They are nearly full proof ways to detect if people are sending phishing emails that mimic your brand. The quicker you get that information the quicker you can stop the damage.

04. Email is different than all other direct marketing channels

Here’s an experiment for you: Imagine if the US Postal Service determined whether to throw away a piece of mail before delivering it; or if Twitter, Facebook, or YouTube hid your latest post to “protect” its users. Sounds crazy, right? Yet, that’s exactly what’s happening in the email industry. The reason: There is more than 4 times the volume of spam to desirable mail. To keep your mail streams reaching your recipients you have to practice the Golden Rule: Treat every recipient the way you would like to be treated.

05. Real-time information is providing a basis for focused, unique email

With technology and social channels merging, current, relevant information is the new norm.  As a result you need to have an email marketing solution that segments your contact list so that each receipt receives the most focused segments as possible.

Email users are savvier than ever and demand the same from their brands. If you’re up to the challenge you can begin a wonderful relationship with an active and loyal customer.

 

Check out examples of email marketing we’ve done here at Digital Canvas over at our portfolio or view the services we can provide for you.

Partial content adapted from the DM News article, “The 5 Hottest Trends in Email Marketing“ by Mike Veilleux

 

 

The Benefits of Being a Virtual Office

May07

At Digital Canvas we are a virtual office (also know as telecommuting and telework). Which means we all work from other locations outside of a traditional office. Virtual offices and telecommuting have become immensely popular for some employers, and met with trepidation by others.  Here are few of the benefits from being a virtual office.

Screen-Shot-2014-05-06-at-11.54

Overhead Reductions
The traditional business setup demands you to acquire physical infrastructures such as office equipment, furniture and the renting an office space or building. Not to mention the extensive maintenance fees involved when leasing a space. This is costly and time-consuming. When all of these overhead costs and wasted time are removed, we can focus better providing a better service and prices to our clients.

Increased Efficiency
When you eliminate the time it takes to commute and the upkeep of an office space, a greater part of the day can be devoted to job duties, projects and other work-related responsibilities. This saved time is also beneficial by dedicating more of their time to office work, as well as achieving a work life balance by spending time with family and friends.

Telecommuting is also appealing to some because it prevents frequent interruptions by co-workers and managers that can impede productivity and attentiveness.

In the article, “What Are the Advantages & Disadvantages of Virtual Offices and Telecommuting?” by Ruth Mayhew, She cited a study on the benefits of telecommuting.

The Texas Transportation Institute conducted a study in 1995 that revealed some of the benefits of telecommuting: increases in employee productivity, morale and commitment; decreases in sick leave; and improvements in the retention and recruitment of employees.

Better Environment For Employees
Virtual Offices can offer flexibility, leading to better employee retention and fewer sick days. Commuting can create stress that affects your health and ability to work once you get to the office. From traffic jams and road rage to searching for a parking space can add to a stress filled day that did not have to begin that way. As stated above, with less commute time employees can also better balance work and personal time. Telecommuters experience improved health; just being in a relaxed atmosphere allows your body to work at its best. 

Environmental Benefits
An added bonus to a virtual office is the reduced environment impact. Virtual work benefits the environment because fewer people are traveling in cars, buses and trains, which lowers the amount of vehicle emissions and decreases fuel usage.

Some Content adapted from “What Are the Advantages & Disadvantages of Virtual Offices and Telecommuting?” “Benefits of a Virtual Office to Small Business Owners”

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