Clarify Your Marketing Message

Offering multiple services on your website can make it challenging to have a clear voice – it gets confusing when you’re trying to show your visitors everything at once.

We’ve designed a “Marketing Message” exercise to help you clarify the message you want your audience to hear. Our goal is to help you…

Attract the right visitors with SEO-focused copywriting and strategic support images.
Keep them engaged with helpful and intriguing content.
Clearly display what you do – and how you can help your customers.
Position you as their trusted guide – the fastest way to increase sales.

All this without being pushy. Our 8 blocks of SEO-focused copy-written text will last for years to come and more importantly, will take the guesswork out of your marketing efforts.

Sound challenging? We’ll make it easy for you. Take the guesswork out of your marketing message with our 3-step process.

Take a look at our portfolio or walk through our example of the anatomy of a marketing messages we have designed along with other website, photography, and graphic design projects!

We’d love to get to know your business and to help clarify the message you want your audience to hear.

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Your Contact Info

Your Name*

Business Name*

Phone*

Best Email*

About Your Business

1. PROBLEM: What is the main problem that you solve for your IDEAL customers?*

2. SOLUTION: List the main products and services you offer that solve this problem.*

Include your biggest money-maker, what you’re best at selling, and/or what you want to sell more of.

3. BENEFITS: Please list 3 ways life is better for your IDEAL customers after they buy your products and/or services?*

Include your biggest money-maker, what you’re best at selling, and/or what you want to sell more of.

4. Call to Action (CTA): What is the preferred method you'd like people to contact you to buy your products/services?*

(Examples: Call, request a quote, contact form email, purchase online, visit your store)

5. EMPATHY: Why do you care about what you do? (Tell us a bit of your history in this business.)*

6. AUTHORITY: Please list 3-5 things that prove you are an expert at what you do.*

(Examples: Awards, Certifications, Years in business, # of products sold, etc.)

7. PLAN: If you could summarize your process of buying your products/services in 3 steps, what would they be?*

(Example: 1-Request a Consultation, 2-Review Proposal, 3-We Start the Build)

Step 1:

Step 2:

Step 3:

8. CUSTOMER STORY: What are 3-5 reasons why people might NOT buy your products?*

(Examples: too expensive, I can do it myself, not sure where to start, don’t know what I need.)

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